Halitosis (bad breath) is gaining attention in the marketplace among consumers due to the hygiene and health benefits of having healthy breath. Modern consumers are more driven and self-educated. Halitosis is seen as a barrier to social and professional achievement. Fresh breath imparts a sense of self-confidence while concerns of bad breath can simply embarrass or cause a variation of social disabilities.

Chronic halitosis is a known indication of periodontal disease which may lead to other systemic diseases such as heart disease, diabetes and low birth weight babies. Chronic halitosis may also be an indicator of other non-oral diseases. There is currently no objective way to self-assess one's own breath on-the-go, in public or at home. It is estimated that 38% of the U.S. population or 92 million Americans suffer from halitosis. Of that population, studies have shown that 83% are unable to assess their own breath.

ALT BioScience™ is developing an over-the-counter test for the detection of bad breath (halitosis) that addresses the needs of the consumer market. Market research substantiates the need for a test that is quick, easy and confidential for self-diagnosis of halitosis. This consumer product may also inform the end user of the existence of bacteria in the mouth that may be associated with periodontal disease.

Products that foster better oral hygiene and increase awareness of a healthy mouth leading to a healthy body are empowering consumers and they are more educated today regarding their own health. Such products may enhance self-referrals to dental and medical professionals. ALT BioScience's research and development efforts continue to support the commercialization of the consumer brand. Further research may show the use of such products to check the efficacy of oral care products, such as mouth rinses and toothpastes.